Where customer research becomes strategy. Perspiva gives founders a Customer Intelligence Report built from the answers of their own customers. The report tells you who your customer is, what they struggle with, the words they use, where the opportunity is, what to say and what to do next. Every finding links to the answer it came from. To get it, create a survey with help from Perspiva and send the link. Your customers answer by text or voice, and by video on Pro, with no app or account. Once 3 people have answered, you build the report.

For companies that sell

Write in the words your buyers use.

Get a Customer Intelligence Report built from your customers' answers: who they are, what they struggle with, the words they use, and what to say and do next.

No card needed. 1 survey and 25 responses a month.

Where customer research becomes strategy
02 / What you get

One report that answers 6 questions about your customers.

Every finding links to the answer it came from.

01

Who is the customer?

A short description of the customer your answers point to.
02

What are they struggling with?

The problem that comes up most in what they told you.
03

How do they describe it?

Their own words for the problem, with quotes for your site.
04

What's the opportunity?

The opportunities your customers point to, ranked.
05

What should we say?

Positioning and headlines drawn from what your customers said.
06

What should we do next?

The first thing to change, backed by what customers said.
03 / How it works

Three steps to your first report.

01

Create your survey

Tell Perspiva what you need to decide and it helps you write the questions.
02

Send the link

Your customers answer by text, voice or video in any browser.
03

Build your report

Once 3 people have answered, you can build your report.
05 / Signed Report
Yasmeen Turayhi

Co-founder & CEO

Yasmeen Turayhi

Have Yasmeen Turayhi read and sign your report.

Yasmeen reads up to 40 responses and signs the report you take into the room. You also get a 30-minute walkthrough and 60 days of Pro.

Has helped take more than 200 technology products to market. Author of Product Marketing Debunked. Has lectured at Berkeley Haas and Harvard Extension School.

06 / Questions

Your first report needs 3 customer answers.

A report built from your customers' answers. It tells you who your customer is, what they struggle with, how they describe it, where the opportunity is, what to say and what to do next. Every finding links to the answer behind it.